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TricorBraun Resurrects Line

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By: Jamie Matusow

Editor-in-Chief

TricorBraun recently helped to reintroduce Salon Selectives—a former Helene Curtis, Inc. brand popular in the 1980s and 1990s, but withdrawnin 2004 due to lagging sales—by using modernized packaging containing updated formulas and new products. TricorBraun provided an 8-oz., high-density polyethylene Elegante bottle with an extender pump for a root-lifting spray. The hair freshener is mounted on a blister card and sold in a 1.7-oz. PET G bottle with a spray pump. Also in 1.7-oz. PET G bottles are the split-end mender and smoothing serum. In addition to the bottles, TricorBraun provided the labels and supervised the color matching.

More info: www.tricorbraun.com

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